Production Tools

The following list is a compilation of a few useful tools. In an environment that seems to be a never-ending introduction of new tools and services, these have stood the test of time. Each image is a link to the source Web site.

Design and development

 

Nielson Norman Group

Jakob Nielsen & Donald Norman
Nielson developed useit.com as an open dialog about user interfaces.

Donald Norman is the author of The Design of Everyday Things. His books are indispensable for UI developers. This Web site provides links to essays, book chapters and other literature.

Designing Visual Interfaces: Communication Oriented Techniques

"An excellent introduction to the design theories involved in the creation of user interfaces." This book is similar in approach to Norman's book -- that is to say the concepts are not limited to web site layout. This book offers a thorough description of design techniques that will benefit everybody from the novice to the experienced graphic designer.

Production and development

 

Web Style Guide

Widely recognized as the seminal guide to building web sites, Patrick Lynch and Sarah Horton have published their book online. It's a great resource for building sites and it includes a section on how to manage such projects.

 

The 960 Grid System

"The 960 Grid System is an effort to streamline web development workflow by providing commonly used dimensions, based on a width of 960 pixels." These online tools provide a design section that allows you to develop and download the CSS to match the design you choose.

 

Color Scheme Designer

We use this tool every time we develop an interface.

Evaluation and testing

Berkeley guide to web site evaluation

Evaluating Web Pages: Techniques to Apply & Questions to Ask

This is an essential guide to evaluating web page content. The site provides techniques for assessing credibility and a series of questions to keep in mind when evaluating web content.

University of New Mexico evaluation

New Mexico State University Library: The Good, The Bad & The Ugly: or, Why It's a Good Idea to Evaluate Web Sources.

Another guide for evaluation criteria

Reading level evaluation

 
Optimization and Tracking

Google Analytics

Google Analytics

While there are other tools, Analytics is the 500 pound gorilla in the room. It's easy to use and has excellent support. ALl you need is a gmail account to get started.

Google SEO IQ

Google Education / Conversion University

A "how to" for Google Analytics. Follow this up with as much information you can get about adwords and you are good to go.